MarTalks: Viax

Episode notes

B2B e-commerce is messy, complex, and full of surprises. But what if there was a way to cut through the noise and actually move fast? In this episode, I sit down with Lorenzo Ramponi, Andrew Martin, and Brendan Gualdoni to talk about: Why legacy e-commerce systems are a nightmare – and how composable commerce actually makes life easier How Brendan transformed Wiley’s entire e-commerce stack —without a complete rip-and-replace Why pricing, subscriptions & CPQ shouldn’t be a separate system —seriously, why is this still a thing? How VIAX became the secret weapon for digital transformation (hint: it’s more than just headless APIs) What big-name platforms like Salesforce Commerce don’t do well —and why VIAX fills the gap Takeaway: The fastest way to win in B2B e-commerce? Break down silos, move fast, and stop waiting for outdated tech to catch up. Listen now! Are you stuck with a legacy platform that’s slowing you down? Let’s talk! ⬇️ #MarTalks #ComposableCommerce #B2BEcommerce #DigitalTransformation #EnterpriseTech Rosenstein Group: martech & ecommerce executive search Rosenstein Group is the only martech-specialist exectutive search firm.