MarTalks Episode 30- Generative AI with Nat Pavic and Liesel Walsh

Episode notes

Nat Pavic from Salesforce Commerce and Liesel Walsh who led marketing teams at Boston, Proper, Party City, Petco and Restoration Hardware shared their extensive backgrounds in the industry and their evolving relationship with customer data as new technologies have come online to address and service their customers. The emergence of digital twin technology, which modernizes product management by providing dynamic data aggregation, thereby enhancing the understanding of product lifecycles and customer experiences was explored. We discussed the role of generative AI in e-commerce and its ability to save labor and create new opportunities. Generative AI can generate product images and improve presentation based on a customer’s browsing behavior, while also crafting product descriptions that align with customer search terms making them both easier to publish and be located by shoppers. Gen Ai further aims to improve shopping experience by bridging the gap between brand language and customer understanding. We then turned to sustainability, and the practical impact of recommerce.