The B2B Podcast Index
MarTalks- The #1 Ecommerce and MarTech application podcast

MACH for enterprise: integrating tech, business & culture

MarTalks- The #1 Ecommerce and MarTech application podcast · 2023-08-24 · 44 min

Episode notes

In the exciting world of startups and scaleups, it’s important to remember that some of the biggest implementers of MACH solutions are actually long-established, enterprise system integrators. With expertise and client relationships pre-dating composable commerce, these companies are well placed to understand the client’s history with technology, business practices and digital maturity. This allows those organisations to recommend technologies and resulting implementations suited to their client's ambitions and scale as well as offering highly sophisticated digital strategy, change management and customer experience development, competitive intelligence, and brand positioning. Chris Harrison leads Capgemini's ecommerce practice. One of the most respected thought leaders and ecommerce experts in the industry, after decades of experience as a technology leader and consultant, at Accenture, Aquity, DTE and Ford, Chris is ideally placed to lead the Capgemini's new MACH business practices, critique and refine technology implementation processes and develop industry leading best-practices.

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