How ecommerce consultants help to enable digital transformation

Episode notes

Most brand-side professionals know what they want to achieve from digital transformation – but are not necessarily clear on which technologies will get them there, or the implications of individual choices they make along the way. This has created a valuable role for consultants in guiding brands through this change: aligning the strategic needs of the businesses with specific choices and solutions that they’ll need to achieve desired outcomes. One of the leaders in this space is Rick Watson, the CEO and founder of RMW Commerce Consulting, bringing 20-plus years of experience to the table as a consultant, and also as a solution founder. In this episode of Martalks, we discussed topics such as helping businesses understand the technical implications of adoption, and the importance for vendors of building trust with your network through your marketing efforts. You can read a summary article of this podcast on our website: Rosenstein Group: martech & ecommerce executive search Rosenstein Group is the only martech-specialist exectutive search firm.