Enhancing ecommerce conversion through composable checkout

Episode notes

The area of API-first ecommerce has seen relentless optimization of the customer experience. Decreasing page load speeds, personalized shopping, and the ability to adopt other new features more quickly can all contribute to happier shoppers, and more revenue for brands. But what happens when the conversion of experience into dollars falls at the last hurdle? At checkout, an unintuitive or outdated experience could be the difference between closed sale, and a wasted customer journey. Jordan Gal has been on a mission to improve online checkouts. He’s now started two businesses to address the problem. His current venture, Rally Commerce, offers a streamlined payment process that allows retailers to quickly adopt payment methods without protracted integration processes. On the latest episode of Martalks, Jordan joined me to discuss: the limitations of legacy ecommerce checkouts prioritizing customer choice as part of an effective product strategy the importance of following your nose as an entrepreneur, and trusting in the market as adjudicator of your success You can also read a summary article of this podcast on the Rosenstein Group website: .