Dot-Com Crashes, Gold Coins & the Art of Not Panicking: Rich Lyons Has Seen It All
MarTalks- The #1 Ecommerce and MarTech application podcast · 2026-04-25 · 1h 5m
Episode notes
What do you get when you mix two dot-com survivors, a generator that still runs, and enough saltines to outlast the apocalypse? This episode of MarTalks. Rich Lyons rode the dinosaurs in digital commerce since before the word "e-commerce" even existed. He's also been front row for every glorious crash that followed. Whitman Hart? Bankrupt. March First? Bankrupt. Divine? You guessed it. And yet somehow, Rich took "roll your Aeron chair out to the parking lot" as career advice and turned it into a 20+ year agency run. In this episode, Darrell and Rich riff on the predictable insanity of tech hype cycles, why mid-market is always the jilted prom date when enterprise walks in the room, how Y2K gold coins are holding their value just fine thank you, and why the antidote to AI noise might just be... being a decent human being who looks someone in the eye. Fair warning: these two go way back, and it shows. Press play before they schedule a Part 2 you'll also be unable to skip. Rosenstein Group: martech & ecommerce executive search Rosenstein Group is the only martech-specialist exectutive search firm.