Composable PIM drives ecommerce innovation, w/ Pimberly’s Martin Balaam

Episode notes

Product information management (PIM) has been one of the most dynamic martech categories in recent years. This is thanks to the sheer range of things that can be optimized by getting a better handle on product data: from merchandising, to search, personalization, analytics, order management, seasonal campaigning and more. Unpacking PIM for us on the latest episode of Martalks was Pimberly founder and CEO, Martin Balaam. Like many founders, Martin’s lived experience of the problems that that his solution solves led to the founding of a highly successful business. Described modestly as “the little bit in the middle” between various inputs and outputs, Pimberly is now a MACH Alliance-certified solution with a valid claim to being the best-of-breed in its category. The company continues to scale with B2Bs and B2Cs on both sides of the Atlantic. Read an article based on this conversation at Rosenstein Group.com . Rosenstein Group: martech & ecommerce executive search Rosenstein Group is the only martech-specialist exectutive search firm.