Composable CDP enables data activation for marketers

Episode notes

Businesses’ inability to use their marketing data effectively is a widely-understood problem – but understood no better, perhaps, than by Brian Kotlyar. A career marketer, Brian first rose to the rank of VP at Dachis Group in 2010. Since then, he’s made a career of driving growth for startups which solve customer data challenges – most recently at composable CDP vendor Hightouch. Hightouch is one of a wave of data startups now helping brands extract the value from more complex martech stacks. With more systems and touchpoints, come more possibilities for data-led marketing – but with a greater challenge in turning those possibilities into profitable business initiatives. In this podcast, Brian and I discuss: the data challenge facing modern marketers, where time and resources are wasted on technology briefs, often simply in order to assemble and maintain usable audiences for campaigning the role of the composable CDP in addressing this problem, specifically in enabling brands to optimise use of their existing data resources the value of human capital for startups, based on Brian’s extensive experience of recruiting teams as a leader in martech.