Collaborating with systems integrators | Martalks Ep. 3 with Joel Farquhar

Episode notes

The remit of systems integrators (SIs) has expanded in recent years. Previously, they were primarily only called on to stand up solutions and integrate systems. Today, software customers depend on them more heavily to assemble and maintain complex microservice architectures, to enable the exposure of data, and to work as a commercial partner by continuing to optimise their tech stack. Solutions providers, therefore, must prioritise SIs & agencies in their own commercial strategies, and work to optimise these relationships. To help software vendors better harness SI partnerships, The Martalks Podcast invited Joel Farquhar to share his advice collected from years of experience in technical architecture, and his last 7 years at Pivotree, a highly successful SI in enterprise ecommerce. You can listen to the podcast here, or read an article based on it here: Rosenstein Group: martech & ecommerce executive search Rosenstein Group is the only martech-specialist exectutive search firm. For over 20 years, we've been matching leadership talent in sales, marketing and customer success to pioneering startups in ecommerce, supply chain and sales enablement, and for digital agencies.