An integrator’s view on composable innovation, with Orium’s Jason Cottrell

Episode notes

With the dramatic rise in the popularity and adoption of MACH technologies across ecommerce and Martech, the question of how to innovate, or follow the trodden path, is of tremendous importance to vendors and merchants alike these days. On the one hand, an increasingly competitive market for martech solutions has seen the rise of a lot of groundbreaking solutions. On the other, retailers and ISVs (and, indeed, their investors) need to achieve certainty wherever possible by relying on tried and tested approaches. Add to this that the composable space is best viewed as “compostable” where best of breed solutions will be able to be ever more quickly and easily integrated into tech stacks replacing legacy solutions. Therefore it is imperative that solutions creators pursue dual development path first of product innovation and second of product integration are pursued with equal vigour to insure long term success and relevance for customers. Leading composable agencies like Orium play a key role here in developing the accelerators to drive those integrations and adoptions to success reliably and quickly.