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Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Technology Talent and How Global Jobs Are Coming to Africans

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers · 2024-10-30 · 36 min

Episode notes

Join Dots Oyebolu as he speaks with Eyitayo Ogunmola , CEO of Utiva . Eyitayo shares his journey in tech, discussing the rise of Africa’s talent pool, Nigeria’s aggressive work culture, and how tech education connects local talent to global opportunities. He highlights why now is the time for companies to tap into the African tech ecosystem. Key Takeaways: (04:14) Africa’s middle class has grown to 312 million, creating a vast talent pool. (07:02) Professionals in Nigeria are naturally aspirational, frequently upskilling to take on higher-level roles. (09:28) The growing demand for tech talent in Nigeria is driven by global opportunities. (12:06) Employers are often surprised by the high quality of young Nigerian talent. (15:06) English proficiency and favorable time zones make Nigeria a prime market for global outsourcing. (18:36) Payment systems remain challenging for African freelancers and remote workers. (27:07) Customer lifetime value is a top priority in product marketing decisions. (30:53) Learning by doing and giving back to the community are crucial for growth.

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