Building Loyal Communities With B2B Influencer Marketing
Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers · 2024-10-17 · 43 min
Episode notes
In this episode, Dots Oyebolu speaks with Anton Shulke , Head of Influencer Marketing at Duda . Anton shares his journey from teaching languages to becoming a leading figure in B2B influencer marketing. He delves into building authentic relationships with influencers, leveraging webinars and establishing brand recognition in niche markets. Key Takeaways: (03:38) Building personal relationships in B2B influencer marketing. (12:05) The differences between B2B and B2C influencer strategies. (15:10) Targeting C-level executives versus designers in B2B marketing. (18:57) Anton’s immediate goals in influencer marketing. (21:50) Leveraging PR to enhance brand visibility. (27:14) Community-led growth as a cornerstone of B2B success. (33:01) The importance of social media engagement for community building. (35:31) The challenges of attribution in influencer marketing. (40:19) The long-term impact of building loyal communities. Resources Mentioned: Anton Shulke - Duda | LinkedIn - Duda | Website - Insightful Links: Thanks for listening to the “Marketing Leadership” podcast,