Audio Journalism for Marketers in a Digital Media World with Corey Coates

Episode notes

Today, Corey Coates , CEO and Co-Founder of Podfly Productions, LLC , joins Dots Oyebolu to talk about high-level, B2B brand marketing. Corey shares his decade-plus journey helping executives and brands embrace podcasting as a vital component of their content marketing strategies. In this episode, Corey explains how executive-level podcasting often begins in unexpected ways, the importance of kindness in navigating complex B2B structures, and why treating podcast content as purpose-built — rather than simply repurposed — leads to deeper audience engagement. Key Takeaways: (01:18) Podfly — a support system for executives and brands looking to incorporate podcasting into their media mix. (03:27) Many B2B podcast initiatives begin with a junior executive being “handed the podcast folder,” often without clear strategic direction. (05:59) Early discussions with clients help define podcast KPIs. (09:23) Podcasting has evolved from a side project to a core component. (09:56) Instead of "repurposing" content, create platform-specific assets from rich podcast interviews. (13:16) Specialized teams for branded shows allow for scalable, expert-driven content creation.