A Quick Guide to Marketing Automation for Brand Strategists
Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers · 2025-09-11 · 23 min
Episode notes
In this episode, Tai Goodwin, Marketing Strategist and CEO at That Marketing Team ,* joins Dots Oyebolu to share her journey from teaching to entrepreneurship and the insights she has gained along the way. Known previously as the “Quiz Queen,” Tai explains how interactive tools create deeper engagement, generate qualified leads, and reveal valuable data. Key Takeaways: 00:00 Introduction. 03:12 Build your email list before launching products and courses. 05:28 Use quiz data to qualify and disqualify leads confidently. 09:21 Differentiate by delivering value because sales cycles are longer. 12:48 Quiz results segment audiences by challenges and demographics effectively. 15:39 Grow from inside out by prioritizing quality over quantity. 21:00 Two tools, a quiz platform and CRM, run automation. Resources Mentioned: Tai Goodwin That Marketing Team | LinkedIn That Marketing Team | Website “The Profitable Woman’s Playbook” by Tai Goodwin *Since recording the interview, Tai Goodwin has changed companies and is now the Liberation Coach of The Gospel of You Thanks for listening to the “Marketing Leadership” podcast,