Trust Became the Growth Engine for a 50-Year Medical Brand. Jonathan Treiber Explains Why

Episode notes

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand, where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode, we’re joined by Jonathan Treiber, CEO of Skil-Care and former co-founder of RevTrax, where he helped build a category-defining marketing technology platform. We explore how Jonathan moved from finance to entrepreneurship, how RevTrax created a new category around smarter couponing and offer management, and how he is now applying modern brand-building, e-commerce, Amazon strategy, and AI-powered content workflows to a 50-year-old medical device manufacturing company. Key Talking Points Failure Before RevTrax. Before building RevTrax, Jonathan and his co-founder launched a failed digital marketing venture in affiliate and referral marketing. That first failure became the pivot point that led them toward a much stronger opportunity. Creating a New Marketing Tech Category.