Tom Haylock: How SEO Is Finally Driving Growth in Heavy Industry Software
Market Movers: Building Brands & Links with Linkifi · 2026-01-15 · 31 min
Episode notes
Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Tom Haylock, Chief Commercial Officer and former CEO of Sharecat, a chartered mechanical engineer turned growth leader in industrial digitalization. Tom breaks down why inbound SEO is still massively underused in heavy industry, how to align content with long, cautious buying cycles, and why “document problems” are often really data problems in disguise (and vice versa). Key Talking Points Engineer-to-Growth Journey. Tom started in major energy projects offshore West Africa (BP and others), moved into business development, then jumped into industrial digitalization about five years ago with Sharecat. Selling Is Still Selling. The mechanics of growth and differentiation are universal. What changes is culture, modernization, and how fast an industry adopts proven playbooks. Why Heavy Industry Moves Slowly. Customers invest on 20–40 year horizons.