Peter Rota: How to Rank in LLMs Without Tanking Your SEO
Market Movers: Building Brands & Links with Linkifi · 2025-10-23 · 23 min
Episode notes
Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Peter Roter — a no-BS technical SEO & enterprise strategist who’s scaled results at HUB International, BuySellAds, YouTube, and Analog Devices by blending sharp execution with APIs, automations, and custom GPTs. We dig into how AI crawlers actually work, what to let them see, and how to turn LLMs into a viable discovery channel. Key Talking Points What AI Bots Want — ChatGPT/Perplexity bots summarize and build understanding (vs.