Mike Allton on How to Make AI Actually Work for Your Business
Market Movers: Building Brands & Links with Linkifi · 2025-06-19 · 49 min
Episode notes
Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand—where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode, we sit down with Mike Allton, Chief Storyteller at Agorapulse and host of the AI Hat Podcast. Mike has interviewed over 100 AI experts and built a thriving side business around podcasting and strategic content—powered by Gemini and other LLMs. We explore how he uses Google’s Gemini to run 4 podcasts, streamline strategic decisions, and create a “Work Buddy” AI that knows his brand, goals, and challenges better than most team members would. Mike brings clarity to the AI conversation, sharing practical tips on deep research, agentic workflows, and how to extract real ROI from tools you’re probably already paying for.