Karl Kangur: The Man Behind SEO Estonia & Chiang Mai SEO on the Future of Search
Market Movers: Building Brands & Links with Linkifi · 2025-10-16 · 47 min
Episode notes
Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Karl Kangur — entrepreneur, affiliate operator, Director of Marketing at Smash Digital, and co-organizer of SEO Estonia and Chiang Mai SEO. Karl’s been in the trenches for 16 years (started at 12), built and exited authority sites, and now blends AI-era SEO, editorial link building, and conference-driven deal flow. Key Talking Points Conferences > Talks — The content is valuable, but the real ROI is networking; shorter 20-min talks, more structured connection time AI-Era SEO — Understand how LLMs work (training data vs. live search), then optimize for both: training corpora and Bing/Google sources Poisoning (Legally) the Well — Get in Common Crawl, saturate the web with consistent answers/brand associations, and seed consensus AIO vs.