James Ewens: How Green Feathers Grew 35% by Ditching Marketplaces
Market Movers: Building Brands & Links with Linkifi · 2025-11-20 · 31 min
Episode notes
Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome James Ewens — E-commerce Director at Green Feathers — a wildlife tech operator who shifted the brand from B2B/marketplaces to D2C, pairing paid search → SEO and digital PR to grow fast in a niche where the product story sells itself (and is about to hit Netflix/Amazon). Key Talking Points D2C Shift & Growth — From ~60% B2B/marketplaces to ~75% D2C; ~30–35% revenue growth in ~2 years; current run rate ~£2.2M (c.