Impressions Up, Clicks Down? Sam Dunning’s B2B SaaS Fix

Episode notes

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Sam Dunning, founder of Breaking B2B and host of the Breaking B2B podcast. Sam helps B2B SaaS teams turn websites into sales reps with bottom-funnel SEO and conversion-led design—focusing on “money keywords,” sales-ready content, and brand visibility where buyers actually research today (Google and LLMs).