How Mortgage Company LendFriend Gets 60–70% of Clients From ChatGPT & Grok

Episode notes

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Max Liporace — Strategy Director at LendFriend Mortgage and former real estate attorney — who helped LendFriend pivot from retail lending to brokerage, then scale back up by leaning into SEO and LLM (AI) search for high-intent, non-QM borrowers.