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Market Movers: Building Brands & Links with Linkifi

How Google’s (Not So) Helpful Content Update Hit Jamie IF and How He Came Back From It

Market Movers: Building Brands & Links with Linkifi · 2025-08-21 · 40 min

Episode notes

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Jamie IF — ex-affiliate SEO turned SaaS founder/operator behind Answer Socrates, Endorsely, and AffiliateFinder.ai. After a $1.5M LOI fell apart during Google’s Helpful Content Update, Jamie rebuilt from the ground up, betting on AI-amplified engineering, data/network moats, and the convergence of affiliate, influencer, and referral channels.

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How Google’s (Not So) Helpful Content Update Hit Jamie IF and How He Came Back From It - Market Movers: Building Brands & Links with Linkifi | The B2B Podcast Index