From Google Dependence to Multi-Channel Strategy with Jared Bauman

Episode notes

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli , Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs . Today’s guest is Jared Bauman, CEO of 201 Creative and host of the massively popular Niche Pursuits Podcast . Jared shares how the "old world" of affiliate SEO is crumbling—and what’s replacing it. From Pinterest strategies to AI-driven ops, this episode is a blueprint for the next wave of digital growth. Key Talking Points: Affiliate Sites After Google’s Helpful Content Update Jared explains how sites earning thousands per month fell to under $200—and how he rebuilt them using Pinterest and email instead of Google. From Traffic-First to Audience-First Why the old approach of “write keyword-focused content and wait” is dead—and how modern content businesses need to think like brand builders with multi-channel funnels.