Finder’s Zak Ali: Search Everywhere Optimization. How Finance SEO Wins in 2026
Market Movers: Building Brands & Links with Linkifi · 2026-02-19 · 32 min
Episode notes
Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Zak Ali, US General Manager at Finder, the global financial comparison platform founded in Australia in 2011. Zak oversees marketing, PR, editorial, and growth across the US business, and breaks down what happens when a company built on SEO has to adapt to a world of zero-click search, AI answers, and shrinking SERP real estate. We dig into why retention is becoming the real moat, how YouTube leads can be 10x more valuable than web leads, and why “SEO” is no longer a job title, it’s just one skill inside a broader “search everywhere” mindset. Key Talking Points What Finder Does. Finder compares everything from credit cards to loans to insurance, pulling in providers and helping users find products they qualify for, plus educational content to support better financial decisions. The End of the “Simple” SEO Era.