Dale Atkinson Beat Terminal Cancer, Then Bought a Wellness Ecom Brand
Market Movers: Building Brands & Links with Linkifi · 2026-06-04 · 38 min
Episode notes
Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand, where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode, we’re joined by Dale Atkinson, owner of Peak Health & Fitness, a health and wellness e-commerce business focused on high-ticket products like saunas, red light panels, PEMF devices, hot tubs, and recovery tools. Dale shares how a terminal cancer diagnosis changed his career, why he acquired Peak Health & Fitness, and how he is rebuilding the business around trust, evidence, conversion, and patient-first thinking. Key Talking Points From Finance to Health E-Commerce. Dale spent nearly 20 years in finance, working at senior levels with major institutions including HSBC, Schroders, and Deutsche Bank, before a life-changing cancer diagnosis forced him to rethink his career and future. A Personal Health Crisis Became a Business Pivot.