Building Tools, Beating Google, and Exiting Big – Edd Dawson’s Broadband Journey

Episode notes

Welcome back to Market Movers: Building Brands and Links with Linkifi —the go-to show for turning organic visibility into real business growth. Hosted by Nick Biggs and Chris Panteli. Today’s guest is Edd Dawson, veteran SEO, affiliate marketer, and creator of KeywordsPeopleUse.com . Edd built and sold the massively successful broadband.co.uk website—a site that went from dial-up days to dominating UK broadband search—using tools, data, and organic-only SEO. He’s also the voice behind the SEO is Not That Hard podcast. We dive deep into affiliate strategy, algorithm hits (and recoveries), and where SEO still thrives in an AI-shaped internet. Key Talking Points: ️ The Broadband.co.uk Origin Story How an accidental domain acquisition turned into a multi-million pound exit—and why his wife deserves credit for the price comparison idea. Penguin, Panda & the Great Drop-Off Edd shares how they lost 80% of traffic overnight, the backlink sins that caused it, and the exact process he followed to recover and come back stronger.