Bobby Steinbach: PPC Is a Bloodbath Now. Here’s How Law Firms Still Win
Market Movers: Building Brands & Links with Linkifi · 2025-12-30 · 43 min
Episode notes
Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Bobby Steinbach, founder of Mean Pug Digital and former Director of Engineering at Morgan & Morgan. Bobby shares how seeing massive legal budgets paired with painfully undifferentiated marketing sparked Mean Pug, why brand matters more than ever as AI reshapes the SERP, and how firms should balance PPC, SEO, and referral networks across short, mid, and long-term horizons. Key Talking Points From Startup to Morgan & Morgan to Mean Pug. Bobby and his co-founder Andrew were “poached” to run engineering and paid digital at Morgan & Morgan, where they saw enormous spend in legal paired with weak differentiation. That gap became Mean Pug. Why “Mean Pug” Works. The name polarizes. Some hate it, some love it. Either way, people remember it, which is the point in a market full of same-sounding brands. Legal Marketing in Late 2025.