Benjamin Schieken: The Hardest Part of Growing a Two-Sided Marketplace (And How We Did It)
Market Movers: Building Brands & Links with Linkifi · 2025-12-11 · 33 min
Episode notes
Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Benjamin Schieken, founder and CEO of Fincast. a privacy-first mortgage tool that lets borrowers shop, verify, and save without handing over their data. Fincast turns one confusing offer into a one-to-many bidding process, then shows clear savings and trade-offs. Key Talking Points The Real Problem. Most borrowers cannot tell if an offer is good. Offers mix rate, points, fees, and timelines. Confusion creates expensive mistakes over 30 years. “Rate” Is Not Everything. The real comparison is rate plus cost over your expected time in the loan. Optimize to monthly payment, upfront cash, or lowest total cost. Bidding Marketplace. Upload an offer, Fincast normalizes the details, anonymizes you, and invites multiple lenders to bid directly against your exact structure. Primary vs Secondary Markets.