Arman Advani: SEO and AI SEO Lessons From Hundreds of Thousands of Search Atlas Websites
Market Movers: Building Brands & Links with Linkifi · 2026-05-14 · 40 min
Episode notes
Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand, where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode, we’re joined by Arman Advani, Partner and Head of Partnerships at Search Atlas, where he’s helping build AI-powered systems that automate modern SEO and digital marketing execution. Key Talking Points From Agency to SaaS Platform. Search Atlas did not start as a standalone tool. It grew out of LinkGraph, the agency Arman and the team started around 2017 as a white label SEO fulfillment provider for other agencies. The Agency Bottleneck Problem. As LinkGraph grew to around 65 employees and roughly $15 million ARR, the team ran into the same problems most agencies face: too much reliance on human capital, too many fragmented tools, and hiring bottlenecks every time new clients came in. Search Atlas Was Built From Necessity.