Alex Birkett: The New B2B SEO Playbook for ChatGPT, Gemini, and AEO

Episode notes

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand, where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode, we’re joined by Alex Burkett, Co-Founder of Omniscient (a B2B organic growth agency), to break down how AI-driven discovery is changing consumer behavior, measurement, and what “organic visibility” even means in 2026. Key Talking Points Who Alex Is + What Omniscient Does. Omniscient is an organic growth agency delivering SEO, content marketing, and digital PR to drive revenue and business outcomes for B2B brands. The team is ~34 employees and growing. AI Search Is Now a Core Customer Touchpoint. Alex highlights a big shift: LLMs are being used at the earliest stages of the buyer journey, especially by business buyers. Brands need to show up before the click even happens. The Biggest Shift Isn’t Tactical, It’s Behavioral. Marketers obsess over channels and tactics, but the real disruption is how consumers expect answers now.