Finding the 20–40% Your Portfolio Is Missing | Greg Johnson & John Petricelli, Confianza

Episode notes

In this episode of Making Risk Flow : Exploring the Ecosystem , host Jake Harding speaks with Greg Johnson , CEO of Confianza , and Chief Data Officer John Petricelli about the hidden profitability most carriers overlook. They explore how legacy data strategies leave 20–40% of premium and portfolio value untapped, and why context-driven, niche data sources are reshaping underwriting and renewals. From tenant risk and household composition to commodity-linked replacement costs and behavioural indicators, Greg and John explain how richer inputs create sharper risk selection and pricing accuracy. The conversation also highlights portfolio optimisation as a powerful growth lever, identifying leakage, misclassified exposures, and cross-sell opportunities already within the book. It’s a practical discussion on engineering discipline in analytics and building a 360-degree view of risk to unlock measurable competitive advantage. Fan Mail: Got a challenge digitizing your intake? Share it with us, and we’ll unpack solutions from our experience at Cytora. To receive a custom demo from Cytora, click here and use the code 'Making Risk Flow'.