The Power of Discipline and Candor in Executive Leadership | Des Hague | 670

Episode notes

What happens when a CEO treats thought leadership as essential as strategy? In this episode of Leveraging Thought Leadership, host Peter Winick sits down with Des Hague , an acclaimed executive who has led global brands like PepsiCo, IHOP, and Centerplate, and now advises startups, nonprofits, and private equity firms. He's also the author of " Think Your Way to the Top " and " 15 Minutes of Shame ", with a third book on the way. Des doesn't see thought leadership as an optional side project. For him, it's the natural extension of leadership itself—codifying the models, frameworks, and mindsets that fuel success. He shares why talent is always the starting point, how leaders must prioritize relentlessly, and why making time for writing and reflection is a choice, not a luxury. We dig into the dangers of mediocrity and entitlement, the critical role of sacrifice, and how to stay focused in a world addicted to distraction. Des's mantra, NSL—Never Stop Learning—pushes leaders to reject complacency and demand excellence from themselves and others. He also opens up about resilience, accountability, and how leaders respond to their lowest moments.