The Economics of Getting What You Want | Judd Kessler | 715

Episode notes

What if luck is not random, but designed? In this episode of Leveraging Thought Leadership, Peter Winick sits down with Judd Kessler , Wharton professor and author of " Lucky by Design: The Hidden Economics You Need to Get More of What You Want ." Judd's work brings market design out of the academic journal and into daily life. He studies the hidden systems that determine who gets access, who gets opportunity, and who gets left waiting. These systems are everywhere. School programs. Job assignments. Consulting projects. Ticketing platforms. Government services. Nonprofit resources. Even your own time and attention. Judd's thought leadership gives leaders a new lens. First, see the market. Then understand the rules. Then decide whether those rules are helping or hurting the outcomes you want. For organizations, this is not theoretical. Poorly designed internal markets create frustration, waste, and inequity. Better rules can improve allocation, retention, performance, and trust. Peter and Judd explore how a book can move academic insight into practical use.