How Thought Leaders Win the Publishing Game | Ken Lizotte | 674

Episode notes

What's the real ROI of a book? That's the question Peter Winick poses to Chief Imaginative Officer of Emerson Consulting , author of " The Expert's Edge: Become the Go-To Authority People Turn to Every Time " and publishing expert Ken Lizotte , in this episode of Leveraging Thought Leadership. Ken has helped more than 350 thought leaders turn their ideas into published works—books, blogs, and articles that position them as authorities in their fields. He's seen it all: the excitement of a new book idea, the confusion around agents and publishers, and the reality that the book itself isn't the profit center—it's the door opener. Ken breaks down the evolving world of publishing—traditional, hybrid, and self-publishing—and reveals how authors can choose the right path based on their business goals. He and Peter cut through the myths about literary agents, unpack how the publishing game really works, and share why alignment between author and publisher is so rare (and so essential).