AI, Executive Coaching, and the Future of Thought Leadership | Alisa Cohn | 681

Episode notes

What if your most valuable business asset isn't your product, but the way you think? In this episode of Leveraging Thought Leadership, Peter Winick sits down with Alisa Cohn —one of the world's top startup coaches, Thinkers50 and Marshall Goldsmith award winner, author of " From Startup to Grown Up ", and host of a podcast by the same name. Together, they unpack what it really takes to turn expertise into a scalable thought leadership platform that attracts premium clients. Alisa breaks down what great coaching actually is at the top of the house. Not therapy. Not box-checking. It's the disciplined work of helping senior leaders see where they are, where they're going, and how they'll get there. She explains why she now focuses almost exclusively on experienced founders and C-suite executives—and why the best clients see coaching as a sign of strength, not weakness. Peter and Alisa explore the often lonely reality of thought leadership work. You're on planes. In hotels. Delivering keynotes. Building IP. Yet rarely surrounded by true peers.