Strengthening Your Marketing Strategy with Lance Hollander, Co-Founder and Partner of The Agency Shop

Episode notes

Lance Hollander is the Co-founder and Partner of The Agency Shop, a company that provides due diligence and assessment of digital strategies, ROI, agency competence, media effectiveness, and technology selections. In addition to this, Lance is a board member at From the Future, an advisor at CourtAvenue, and the Principal of Lance Hollander Consulting. Lance has over 20 years of experience in digital strategy, customer experience, marketing technology, and media. He has owned, led, and sold three digital agencies, including Delphic Digital, which was purchased for its award-winning customer experience work and Fortune 500 clients. In this episode… Is your company successfully engaging with your desired clients? Are you highlighting your business' best features in your marketing content? When it comes to digital media, one of the most effective ways to move the needle is to personalize the experience for each client. So, how exactly do you determine a consumer's preferred method of communication? According to Lance Hollander, a vital aspect of your marketing strategy is understanding and leveraging consumer data.