S03E133 38 Years of Practicing Law & Writing A Memoir with Steven Scott Eichenblatt

Episode notes

A seasoned trial lawyer opens the door to his hardest truths, and shows how they forged a life of service. We sit down with Steven Scott Eichenblatt, a 38-year attorney and founding partner of Page & Eichenblatt in Orlando, to trace his path from insurance defense to plaintiffs’ advocacy, the rise and strain of small firms in an ad-driven market, and the human habits that keep clients returning for decades. The twist is his memoir, Pretend They Are Dead, where abandonment, abuse, and a shocking encounter with his biological father collide with a lawyer’s instinct to verify and make sense of the past. Steven explains how handwritten notes, steady follow-up, and community presence became his small firm’s unfair advantage against big-budget advertising and impersonal digital funnels. He’s candid about using technology and AI without losing the human voice, and he shares practical marketing wisdom for law firm owners: center the client, communicate clearly, and build trust that outlasts campaigns. The stories are raw and specific, guardian ad litem cases, families shattered by loss, and clients who kept his notes for years before returning with life-changing matters.