S03E106 Human-First AI Marketing with Mike Montague

Episode notes

Most AI marketing falls flat because it forgets the human on the other side. We sit down with Mike Montague, agency leader, author, and voice for human-first AI, to unpack a practical playbook that helps law firms reach the right clients at the right moment without resorting to spammy tactics or generic copy. Mike traces his path from tech and radio to sales and AI-driven marketing, then shows how to flip the script on volume-based outreach. Instead of blasting the internet, we talk about spotting predictive signals, leadership changes, public incidents, address updates, hiring spikes, industry searches, that reveal when a prospect is truly ready to hire counsel. From family law to corporate and cybersecurity, this approach focuses your time where timing and context make the difference. We also dig into the “concentrated orange juice” rule for prompts, where strong inputs and clear POVs expand into useful drafts, while vague direction only produces watery results. You’ll hear exactly how to operationalize this mindset with tools and workflows.