← It's not all about the numbers!
Listen to this episodeAll It's not all about the numbers! episodes →
The Danger of Measuring Everything with Doug Wilson
It's not all about the numbers! · 2026-04-21 · 36 min
Episode notes
Chris and Mike are joined by Doug Wilson OBE, founder of Verdant Edge and honorary professor at Nottingham Trent University. From environmental monitoring and pandemic response to coaching and leadership, Doug shares why more data isn’t always better. They explore how to focus on what really matters, communicate clearly, and make better decisions without getting lost in the noise.