Why Corporate Social Purpose Also Means Profit

Episode notes

Guest: John Heiser, founder/CEO of TRG Can a business make money AND make the world better? John Heiser says yes. John, the former president/COO of Magnetrol, shares powerful stories about transforming the manufacturing company into a true social institution. He discovered that for-profit companies really can thrive when they also embrace their role in helping their communities flourish. Here's what John and Maureen cover: Why hiring employees on the autism spectrum boosted business performance AND created life-changing opportunities; How apprenticeships for at-risk high school students built a new talent pipeline; Why defining purpose as “flourishing” changed how employees