How to Win Startup Grants in Europe Without Wasting Time | Innovantage Podcast #43

Episode notes

Most founders think grants are about paperwork. In reality, they are about positioning, clarity, and execution. In this episode, we speak with Jonathan Spruytte, Grants & Incentives Senior Manager at KPMG Belgium, with prior EY Subsidia experience and a Ghent University research/PhD background, helping organizations secure Belgian and EU funding through structured grant strategy and writing. In this episode we talk about: • How the grant process actually works • What makes a company truly “grant ready” • Why some proposals succeed and others fail • How long it realistically takes to secure funding • The human factor behind successful applications