AI and Business Model Transformation with Adriana Grüschow | Innovantage Podcast #28

Episode notes

In this episode of the Innovantage Podcast, host Max Golikov sits down with Adriana Grüschow — Industry Lead Business Development Manager at Zühlke Group and a seasoned expert in smart connected solutions, complex innovation, and sustainability in the industrial sector. Together, they explore what it really takes to bridge hardware with AI — and how IoT is reshaping not just products, but entire business models. Discover how to: ️ Move beyond buzzwords and align AI with real-world business challenges ️ Navigate the shift from selling products to delivering services — and why this matters now more than ever ️ Scale IoT initiatives from proof of concept to profit-driving solutions ️ Understand the impact of the EU Data Act — and why data ownership is the next big frontier ️ Lead successful digital transformation in traditional industries Adriana brings rare clarity and cross-disciplinary insight — blending engineering expertise with business strategy to tackle the complex challenges of industrial innovation.