The Hard Truth About Aligning Marketing And Revenue Teams

Episode notes

Global growth brings massive opportunity but also organizational complexity. When marketing and revenue teams operate in silos, customer experience suffers, speed slows down, and leadership lacks the clarity to make informed decisions. In this episode of In Other Words, Jason Hemingway is joined by Lorena Morales to explore how enterprise leaders can structure their teams and systems to stay aligned while scaling globally. They cover how to link revenue operations to business strategy, where AI can help teams stay focused, and what alignment really looks like when you’re working across markets, cultures, and priorities.