The GTM Playbook Big Brands Don’t Want You To See

Episode notes

Go-to-Market strategies often scale fast, but sustaining real customer value is where the challenge begins. In this episode, Jason Hemingway is joined by Rob Giglio, Chief Customer Officer at Canva, and Georg Ell, CEO at Phrase. They explore what it takes to build and execute global Go-to-Market strategies that don’t just launch well, but land with lasting impact. Drawing from senior roles at Adobe, DocuSign, HubSpot, and Canva, Rob shares what he’s learned about meeting rising customer expectations, adapting to global complexity, and using technology to engage customers faster and more meaningfully. We explore how brands can maintain clarity, consistency, and relevance, even as their markets, teams, and product offerings evolve. He also reveals Canva’s guiding principle of “give value first, get value second” and discusses how a long-term mindset drives stronger partnerships, faster adoption, and more meaningful relationships with customers worldwide.