EP57: Why your SaaS product is losing value (and what to do about it)

Episode notes

In this episode of In Demand, Asia and Kim break down what value decline is, how it silently erodes net revenue retention, and why many SaaS companies are unknowingly creating long-term churn. They explore the forces that drive declining value, including market shifts, competitive moves, and self-imposed product constraints. If your NRR is stuck below 80 percent, or if growth feels harder than it should, this episode will help you diagnose whether value decline is the hidden culprit. Got a question you’d like Asia to unpack on the podcast? Record a voicemail here . Links: DemandMaven Continuous Discovery Habits by Teresa Torres In Demand episode pricing