EP45: The onboarding and activation playbook

Episode notes

In this episode of In Demand, Asia and Kim take a deep dive into one of the most overlooked revenue levers in SaaS: activation. They walk through their activation playbook, breaking down how to define activation for your product and sharing tactical strategies for improving onboarding experiences. Whether you're PLG or sales-assisted, this episode offers clear steps to uncover where users get stuck and how to fix it. Got a question you’d like Asia to unpack on the podcast? Record a voicemail here . Links: DemandMaven UserInterviews.com Respondent.io Product-Led Onboarding by Ramli John Samuel Hulick UserOnboard Reforge