Ignite Sales: Building a Repeatable Sales System That Drives Revenue with Glenn Poulos | Ep257

Episode notes

Most founders don’t fail because of product.They fail because they never build a real sales system. Glenn Poulos knows this firsthand. He built and sold a company for tens of millions… then watched it collapse to zero. No cash. No safety net. Back to square one at 40. Today, he’s on his third company, operating in the middle of one of the biggest macro tailwinds right now: power infrastructure for AI and data centers. This is what he’s learned after four decades in sales, two exits, and one painful reset. The Exit That Looked Like a Win (But Wasn’t) Glenn’s first company took 15 years to build. He sold it in a deal worth millions. On paper, he became a multimillionaire overnight. The problem: most of the deal was stock. There was a lockup. Limited liquidity. No real control. Within 18 months, the acquiring company went bankrupt.The shares went to zero. Fifteen years of work disappeared. The lesson is simple and brutal: * Paper wealth is not real wealth * If you don’t understand deal structure, you’re gambling * Due diligence goes both ways Most founders focus on getting acquired.Very few understand what happens after.