#8 | Why Chasing Big-Name Guests Won't Grow Your B2B Podcast (And What Will)

Episode notes

Why does your podcast spike when a big-name guest appears—but crash right back down the next week? If you’ve been chasing big-name guests hoping they’ll bring new listeners, you’re relying on the most unstable growth lever in B2B podcasting. You’re creating valuable episodes, but you’re missing the strategic thread that actually attracts, engages, and retains decision-makers. This episode breaks down the real reason guest-driven growth flatlines and what to do instead. By listening, you’ll discover: Why big-name guests fail to create long-term audience growth—and what your analytics aren’t telling you. How to steer interviews so every guest aligns with your strategic topic, not the other way around. The counterintuitive shift that can grow your show faster than landing any celebrity founder. If you’re ready to build a podcast that grows consistently without relying on chasing big-name guests, listen to this episode now and learn how to build a demand-based content strategy that actually moves the needle. New episodes every Monday, Wednesday & Friday. More From Get More Listeners: Click here and grab your free podcast audit. It's completely customized to you and your show.