The B2B Podcast Index
How To Grow A B2B Podcast: SEO, Content Marketing & Lead Generation Strategies For More Sales

#10 | How to Increase Podcast Discoverability on Apple & Spotify (Part 1: Keywords)

How To Grow A B2B Podcast: SEO, Content Marketing & Lead Generation Strategies For More Sales · 2025-11-19 · 13 min

Episode notes

Are your episode titles quietly killing your discoverability on Apple Podcasts and Spotify—without you even realizing it? Most B2B podcasters think titles are “creative space,” but decision-makers searching for solutions see them differently. In this episode, you’ll learn how episode titles discoverability determines whether your show gets buried… or discovered by VPs, founders, and operators looking for the exact content you create. You’ll discover: Why using guest names damages episode titles discoverability when they don’t have high search volume. The 15-minute keyword research process that reveals what decision-makers are actively searching for. How to structure titles that rank on Apple and Spotify using high-traffic, high-intent search terms. If you want your podcast found by the right people—not just anyone—listen now and start improving your episode titles discoverability today. New episodes every Monday, Wednesday & Friday. More From Get More Listeners: Click here and grab your free podcast audit. It's completely customized to you and your show.

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